Own a Sugar Plum Franchise:
 Bring the Sugaring Experts to Your Community

At Sugar Plum, we’re revolutionizing hair removal with an approach that is natural, effective, and inclusive—and we want you to be a part of it! As The Sugaring Experts, we’ve built a thriving brand centered around eco-conscious practices, high-quality training, and a welcoming space for everyBODY. Now, we’re looking for passionate entrepreneurs to bring Sugar Plum to new communities and help us change the beauty industry for the better.

Learn more about Franchising with Sugar Plum!

We are not yet in Atlanta, Georgia, Yet!
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Why Choose Sugar Plum?

A Proven & Successful Business Model

We’ve spent over a decade perfecting our sugaring services and business operations, building a loyal customer base and an efficient, scalable business model. The demand for natural, sustainable beauty services is growing, and Sugar Plum is leading the way. As a franchisee, you’ll step into a trusted and recognized brand with a track record of success.

Industry-Leading Training 

Our commitment to quality and consistency sets us apart. Every Sugar Plum technician undergoes 100+ hours of intensive hands-on training to master our unique sugaring techniques, ensuring that every client receives the same expert care. Franchise owners will also receive comprehensive business and operational training to confidently manage and grow their studio. If you have years of experience or just getting started in the industry, we just ask that you have a passion for exceptional care and a desire to succeed!

A Sustainable, Eco-Friendly Approach

Consumers today are more eco-conscious than ever, and Sugar Plum is proud to lead the industry in sustainability. Our sugaring paste is made from just sugar, water, and citric acid—completely biodegradable and free from harmful chemicals. We also prioritize zero-waste practices, water conservation, and eco-friendly cleaning products. Clients love that they can remove hair naturally without compromising their values!

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An Inclusive Client-Focused Experience

Unlike traditional hair removal businesses, Sugar Plum embraces a gender-inclusive approach. We don’t require clients to choose a gendered service or fit into a specific box. Instead, we provide personalized care for everyBODY, every skin type, and every hair type. This commitment to inclusivity broadens your potential customer base and makes Sugar Plum a welcoming space for all.

 

At Sugar Plum, we believe language matters—especially when it comes to how we treat our clients. That’s why we don’t say we’re “servicing” or “working on” someone—we’re caring for them. Sugaring is more than just hair removal; it’s an experience rooted in comfort, trust, and well-being. Our technicians approach every appointment with a mindset of care, ensuring that each client feels heard, valued, and at ease. Whether it’s creating a welcoming environment, personalizing the experience, or simply offering a reassuring presence, our focus is always on care, not just a service.

What You Get as a Sugar Plum Franchise Owner

Comprehensive Franchise Support

Owning a business is a big step, but you won’t be doing it alone! As a Sugar Plum franchisee, you’ll have access to:

  •  Marketing & Branding Assistance – Our experienced marketing team will provide you with branded materials, digital marketing strategies, and ongoing campaign support to attract and retain clients.
  •  Operational Guidance & Business Coaching – From studio setup to daily operations, our team will provide ongoing support to help your business run smoothly and efficiently.
  • Exclusive Product Supply – Sugar Plum franchisees benefit from direct access to our all-natural sugaring paste and retail products, ensuring consistent quality and high customer satisfaction.
  • Technology & Booking Systems – We provide seamless client management tools, including automated booking software, client databases, and payment processing systems to make operations easy.

A Supportive Franchise Network – As part of the Sugar Plum family, you’ll be connected with other franchise owners and industry professionals who can share advice, strategies, and encouragement as you grow.

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Who we are looking for

Are you a motivated, business-savvy leader who is ready to own a business that aligns with your values? Sugar Plum franchisees should:

 

-Be passionate about sustainable beauty and self-care

-Have strong leadership skills and enjoy mentoring a team
-Be customer-focused and committed to providing an exceptional experience
-Be excited about growing with a brand that is revolutionalizing the industry

 

If you’re ready to own a business that prioritizes inclusivity, sustainability, and quality, Sugar Plum is the opportunity for you!

Basics of our Franchise

$19.5k Franchise Fee

6% Royalty*

Customer Care

World Class Training

This Discounted Franchise Fee

available to qualified Estheticians

* - This Discounted Royalty available with

qualified living wage employment. 

See FDD for royalty breakdown.

We don't leave you out to dry. 

Our amazing Customer Care team is ready to help you grow your business.  Costs outlined in the FDD.

Our Training Program brings decades of people and skin first training to create a 5 star client and technician experience. Costs outlined in the FDD.

Grow Your Market

Ready to own yours?

Get Started!

Atlanta, GA, Birmingham, AL, Augusta, GA, Columbus, GA, Macon, GA, Huntsville, AL, Chattanooga, TN, Athens, GA, South Fulton, GA, Sandy Springs, GA, Roswell, GA, Johns Creek, GA, Warner Robins, GA, Mableton, GA, Alpharetta, GA, Marietta, GA, Stonecrest, GA, Brookhaven, GA, Smyrna, GA, Dunwoody, GA, Gainesville, GA

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